I start with context. Before I look at a spreadsheet, I study incentives, history, policy, culture, and how power works on the ground. Markets are people in motion, and people respond to the systems around them. Once the story is clear, I run the numbers to confirm or challenge it. In practice I begin with who, where, and why. Who are the tenants or customers and what do their days look like. Where does the money really come from and what could interrupt it. Why is this market behaving the way it is and how might policy or demographics push it over the next five to ten years. Then I build the model with base rates, set a conservative case, stress test the important levers, and ask what must go right and what can go wrong. I prefer cash flow I can explain over stories I cannot. I like simple capital stacks, reasonable leverage, and room for error. I keep cash ready so I can say yes when the fit is right and walk away when it is not. Partnerships matter as much as properties. I work best with people who value trust, plain language, and shared work. I favor joint ventures with clear responsibilities and aligned incentives. We put the deal in the center of the table, tell the truth about it, and execute steadily. I explain the why behind decisions, the risks we see, and the steps we are taking. I would rather share a hard update early than a surprise later. Most weeks I publish notes or a podcast to keep the thinking sharp and the process visible. This approach helps me cut through noise, spot risk early, and commit only when the story and the math agree. It is patient and steady and it holds up when conditions change. If you respect straightforward decision making and prefer relationships built over years, we are likely a good fit.
Ronald Willis – Newburgh, Indiana
© 2024-2025 Ronald Willis. All rights reserved.