About Ronald Willis

I began my real estate journey in the 1990s as a sales agent and eventually became the principal broker of a five-agent firm. In 2000, I stepped away from the industry but returned in 2011 with a focus on self-storage, as well as acquiring and renovating distressed residential properties in the wake of the financial crisis. This shift laid the foundation for W Diversified, LLC, which I founded in 2014 as a real estate investment and development company based in Southwest Indiana.

My investment strategy centers on residential properties, particularly single-family homes and duplexes. During the 2020 pandemic, I recognized the growing demand for less crowded living spaces, further reinforcing my commitment to residential real estate. My approach combines value-added renovations, stable rental income, and strategic exits when market conditions are favorable. Between 2020 and 2024, I acquired 24 units, sold 13 profitably, and continue to manage the remaining properties as long-term rentals.

I focus on family-friendly neighborhoods, not only to strengthen my portfolio but also to contribute positively to the communities where I invest. I see ongoing opportunities in today’s market and plan to expand further by developing more housing options, both through renovations and new construction.

While residential real estate remains my primary focus, my experience extends beyond it. As a co-founder, I have been involved in multiple ventures spanning commercial development, property management, and construction.

Over the years, I have earned several certifications, including Master Craftsman, Certified Stain Applicator, Qualified Self-Storage Manager, and Fence Installer. My educational background includes a Master of Divinity from United Theological Seminary, a bachelor’s degree in Social Studies Education from Ball State University, graduate coursework in Labor Studies from Indiana State University, and a certificate in Community Development from Purdue University.

I believe in the power of collaboration and remain committed to shaping the future of real estate through sustainable practices, long-term value creation, and addressing regional housing needs. I look forward to connecting with you.

Ronald Willis, Founder

W.Diversified, LLC